TREND ANALYSIS OF CAR RECALLS: EVIDENCE FROM THE US MARKET

TREND ANALYSIS OF CAR RECALLS: EVIDENCE FROM THE US MARKET 

Kamrul Ahsan College of Business, Victoria University, 300 Flinders Street, Melbourne 3000, Australia

ABSTRACT 

Influenced by Toyota’s recent automobile recalls 2009-2010, and highlighting the importance of recalls research, this study conducts a car recalls trend analysis for the US market that is a first of its kind. The research uses secondary data from recall websites maintained by public and private organizations. The study shows recalls are a common event with the majority of recalls initiated by only a few carmakers. Though carmakers use many eye catching and popular quality and customer care slogans and programs, many popular car makers still face valid customer complaints and consequently face many unwanted recalls. Results of automobile recall trends analysis will be beneficial for car makers, government authorities who deal with recalls, insurance companies, and researchers. 

KEYWORDS 

Automotive recalls, product recalls, reverse logistics, closed loop supply chain

https://airccse.org/journal/mvsc/papers/4413ijmvsc01.pdf