“Attitudes of customers towards the financial institutions-A comparison between private commercial banks and nationalized commercial banks in Bangladesh with implications of Fishbein model.”
“Attitudes of customers towards the financial institutions-A comparison between private commercial banks and nationalized commercial banks in Bangladesh with implications of Fishbein model.” SandipSarker1 , TarunKanti Bose 2 and Arifuzzaman Khan3 1. Independent Researcher & MBA student, School of Management & Business Administration Khulna University. Email: sandip.smiling@gmail.com 2. Assistant Professor, Business Administration Discipline, School of Management & Business Administration, Khulna University, Bangladesh. Email: tarun84ku@yahoo.com 3. Independent Researcher. Email: arif.ku.business@gmail.com Abstract: Attitudes are a crucial concept in studying consumer behavior. Attitudes are predisposed reactions to an object. The concept of Attitudes is particularly important to the service organizations because it affects consumer’s selective processes, learning & ultimately the buying behavior. Measuring consumer’s attitudes may help a se...