SELECTION OF COLD CHAIN LOGISTICS SERVICE PROVIDERS IN PHARMACEUTICAL INDUSTRY WITH REFERENCE TO INDIA
SELECTION OF COLD CHAIN LOGISTICS
SERVICE PROVIDERS IN
PHARMACEUTICAL INDUSTRY WITH
REFERENCE TO INDIA
Saravanan.S and Anubama.B
Head of the Department, Department of Management Studies, Anna University (BIT
Campus), Tamil Nadu, India. Student, Department of Management Studies, Anna University (BIT Campus), Tamil
Nadu, India
ABSTRACT
The article is about the selection and ranking of cold chain logistics service provider in pharmaceutical
industry. For this study the diabetics drugs (Insulin) were taken for the cold chain, habitually and typically
used in supplying insulin over different merchant.The insulin has to be kept, to be maintained and stored
then given to merchants for the usage of customer requirement.The major objective of this paper is to
select and rank alternative logistics service provider for the manufacturer, since there were many logistics
service provider in India.This proper channels has to be properly done and maintained by the third party
logistics provider, where from the multi criteria decision making purpose AHP and FAHP technique are to
be used for selecting the best service provider.
KEY WORDS
Cold chain, pharmaceutical industry, ranking, AHP and FAHP technique.
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