ONLINE SHOPPING IN SAUDI ARABIA: OPPORTUNITIES AND CHALLENGES
ONLINE SHOPPING IN SAUDI ARABIA:
OPPORTUNITIES AND CHALLENGES
Soliman Aljarboa
Department of Management Information Systems, Qassim University, Qassim, Saudi
Arabia
ABSTRACT
This paper examines the application of online shopping in Saudi Arabia, with a focus on opportunities and
challenges. As few studies to date have investigated this topic, the current inquiry provides a valuable
contribution. In investigating these opportunities and challenges, both quantitative and qualitative
research methods have been used, as well as primary sources to collect more useful information and data.
Results reveal that there is a lack of supervisory agencies in Saudi Arabia regarding online shopping.
There is a lack of awareness among consumers, particularly concerning issues that relate to trust and
privacy within the opportunities for online shopping. Internet technology presents an opportunity for
growth and the establishment of SADAD, an online payment option, provides a more trusted environment
and Saudi Post has established "E-Mall", which is a service whereby electronic pages are provided for
companies to sell their electronic products without the need to build websites. The diversity and
multiplicity of logistics companies and the intention and vision of the Saudi Government have combined to
develop an electronic and technology environment in the country.
KEYWORDS
Saudi Arabia, online shopping, Opportunities, Challenges
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